Nowadays, we readers have more choices than ever. Whether it’s fiction or non-fiction, classics or indie literature, paperbacks or e-books, there are countless titles out there that can enlighten and entertain us. But how do we choose what we read? Based on bestseller lists? On what the critics say? On our friends’ recommendations? Or just on the beauty of the cover? Should we make a conscious choice at all, or simply read any book that comes our way?